/* YeAhP site styles. Tokens live in tokens.css. */

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: var(--t-5);
  line-height: var(--lh-body);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; }
button, input, select, textarea { font: inherit; color: inherit; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; border-radius: 4px; }
.on-ink :focus-visible { outline-color: var(--accent-on-ink); }
::selection { background: var(--accent-soft); color: var(--ink); }
.on-ink ::selection { background: var(--accent); color: #fff; }

h1, h2, h3 { font-family: var(--font-display); margin: 0; font-weight: 600; letter-spacing: -0.02em; }
h1 { font-size: var(--t-1); line-height: var(--lh-tight); font-weight: 700; letter-spacing: -0.03em; }
h2 { font-size: var(--t-2); line-height: var(--lh-snug); }
h3 { font-size: var(--t-3); line-height: 1.2; }
p { margin: 0; }
p + p { margin-top: var(--s-4); }
.lead { font-size: var(--t-4); color: var(--muted); max-width: 34em; }
.on-ink .lead { color: var(--muted-ink); }
.measure { max-width: 36em; }
.mono { font-family: var(--font-mono); font-size: var(--t-7); letter-spacing: 0.02em; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

.wrap { width: min(100% - 2 * var(--gutter), var(--max)); margin-inline: auto; }
.section { padding-block: var(--section); position: relative; }
.on-ink { background: var(--ink); color: #fff; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: var(--s-2);
  min-height: 52px; padding: 0 1.4rem;
  border-radius: var(--r-pill); border: 1.5px solid transparent;
  font-weight: 600; font-size: var(--t-5); text-decoration: none; cursor: pointer;
  transition: transform var(--fast) var(--ease), background var(--base) var(--ease), border-color var(--base) var(--ease), color var(--base) var(--ease);
  white-space: nowrap;
}
.btn:active { transform: translateY(1px) scale(0.99); }
.btn-primary { background: var(--accent); color: #fff; }
.btn-primary:hover { background: var(--accent-deep); }
.btn-ink { background: var(--ink); color: #fff; }
.btn-ink:hover { background: var(--ink-3); }
.btn-outline { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-outline:hover { background: var(--ink); color: #fff; }
.on-ink .btn-outline { color: #fff; border-color: rgba(255,255,255,0.7); }
.on-ink .btn-outline:hover { background: #fff; color: var(--ink); border-color: #fff; }
.btn-paper { background: #fff; color: var(--ink); }
.btn-paper:hover { background: var(--accent-soft); }
.btn svg { width: 18px; height: 18px; flex: none; }
.btn-lg { min-height: 60px; padding: 0 1.8rem; font-size: 1.0625rem; }
.btn-block { width: 100%; }

/* Header */
.header {
  position: sticky; top: 0; z-index: 40;
  background: color-mix(in srgb, var(--paper) 86%, transparent);
  backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
  border-bottom: 1px solid transparent;
  transition: border-color var(--base) var(--ease);
}
.header.is-stuck { border-bottom-color: var(--line); }
.header.is-dark { background: color-mix(in srgb, var(--ink) 88%, transparent); }
.header.is-dark.is-stuck { border-bottom-color: var(--line-ink); }
.header.is-dark .wordmark { color: #fff; }
.header.is-dark .nav-links a { color: var(--muted-ink); }
.header.is-dark .nav-links a:hover { color: #fff; }
.header.is-dark .btn-outline { color: #fff; border-color: rgba(255,255,255,0.7); }
.header.is-dark .btn-outline:hover { background: #fff; color: var(--ink); }
.nav { display: flex; align-items: center; justify-content: space-between; gap: var(--s-5); min-height: 72px; }
.wordmark { font-family: var(--font-display); font-weight: 800; font-size: 1.55rem; letter-spacing: -0.04em; color: var(--accent-deep); text-decoration: none; line-height: 1; }
.wordmark small { display: block; font-family: var(--font-mono); font-weight: 500; font-size: 0.55rem; letter-spacing: 0.22em; color: var(--muted); margin-top: 3px; text-transform: uppercase; }
.nav-links { display: flex; gap: var(--s-5); list-style: none; margin: 0; padding: 0; }
.nav-links a { text-decoration: none; font-weight: 500; color: var(--muted); padding: var(--s-2) 0; transition: color var(--fast); }
.nav-links a:hover { color: var(--ink); }
.nav-cta { display: flex; gap: var(--s-2); }
.nav-cta .btn { min-height: 44px; padding: 0 1.1rem; font-size: var(--t-6); }
@media (max-width: 860px) { .nav-links { display: none; } .nav-cta .btn-outline { display: none; } }

/* The road: a dashed centre line down the page with a marker that travels on scroll */
.road {
  position: fixed; left: max(12px, calc((100vw - var(--max)) / 2 - var(--road-w))); top: 0; bottom: 0;
  width: 2px; z-index: 1; pointer-events: none;
  background: repeating-linear-gradient(to bottom, rgba(120, 112, 160, 0.42) 0 18px, transparent 18px 34px);
  opacity: 0; transition: opacity 600ms var(--ease);
}
.road.is-on { opacity: 1; }
.road-marker {
  position: absolute; left: 50%; top: 0; width: 14px; height: 24px; margin-left: -7px;
  background: var(--accent); border-radius: 5px 5px 4px 4px;
  transform: translateY(0); will-change: transform;
}
.road-marker::after { content: ""; position: absolute; left: 3px; right: 3px; top: 4px; height: 6px; background: rgba(255,255,255,0.55); border-radius: 2px; }
@media (max-width: 1360px) { .road { display: none; } }

/* Hero */
.hero { padding-block: clamp(2rem, 1.5rem + 3vw, 4.5rem) clamp(3rem, 2rem + 4vw, 5.5rem); position: relative; z-index: 2; }
.hero-grid { display: grid; grid-template-columns: 1.05fr 1fr; gap: clamp(2rem, 5vw, 5rem); align-items: center; }
.hero h1 { max-width: 9.5em; }
.hero h1 em { font-style: normal; color: var(--accent); }
.hero .lead { margin-top: var(--s-5); font-size: clamp(1.1rem, 1rem + 0.5vw, 1.3rem); }
.paths { display: grid; grid-template-columns: 1fr 1fr; gap: var(--s-3); margin-top: var(--s-6); max-width: 560px; }
.path {
  display: grid; gap: var(--s-1); padding: var(--s-4) var(--s-5); min-height: 96px;
  border-radius: var(--r-2); text-decoration: none; text-align: left;
  border: 1.5px solid var(--ink); color: var(--ink); background: #fff;
  transition: transform var(--fast) var(--ease), background var(--base) var(--ease), color var(--base) var(--ease), box-shadow var(--base) var(--ease);
}
.path:hover { background: var(--ink); color: #fff; box-shadow: var(--shadow-2); }
.path:active { transform: translateY(1px); }
.path-who { font-family: var(--font-mono); font-size: var(--t-7); opacity: 0.75; letter-spacing: 0.02em; }
.path-what { font-family: var(--font-display); font-weight: 700; font-size: 1.25rem; letter-spacing: -0.02em; display: flex; align-items: center; justify-content: space-between; gap: var(--s-3); }
.path-what svg { width: 22px; height: 22px; flex: none; transition: transform var(--base) var(--ease); }
.path:hover .path-what svg { transform: translateX(4px); }
.path.is-accent { background: var(--accent); border-color: var(--accent); color: #fff; }
.path.is-accent:hover { background: var(--accent-deep); border-color: var(--accent-deep); }
.hero-note { margin-top: var(--s-5); font-size: var(--t-6); color: var(--muted); display: flex; gap: var(--s-2); align-items: center; }
.hero-note svg { width: 16px; height: 16px; color: var(--accent-deep); flex: none; }

.hero-media { position: relative; }
.hero-media img { width: 100%; height: auto; aspect-ratio: 1320 / 949; object-fit: cover; border-radius: var(--r-3); box-shadow: var(--shadow-2); }
.hero-tag {
  position: absolute; left: var(--s-4); bottom: var(--s-4);
  background: var(--ink); color: #fff; padding: var(--s-2) var(--s-3) var(--s-2) var(--s-2);
  border-radius: var(--r-pill); display: flex; align-items: center; gap: var(--s-2);
  font-size: var(--t-6); box-shadow: var(--shadow-1);
}
.hero-tag i { display: block; width: 8px; height: 8px; border-radius: 50%; background: var(--accent-on-ink); margin-left: 6px; }
.hero-tag .mono { color: var(--muted-ink); }
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-media { order: -1; }
  .hero h1 { max-width: none; }
}
@media (max-width: 560px) { .paths { grid-template-columns: 1fr; } }

/* Street strip: the town's name repeated like a road sign line */
.strip { border-block: 1px solid var(--line); background: #fff; overflow: hidden; }
.strip-track { display: flex; gap: var(--s-8); padding: var(--s-4) 0; white-space: nowrap; width: max-content; animation: strip 40s linear infinite; }
.strip-track span { font-family: var(--font-mono); font-size: var(--t-7); color: var(--muted); letter-spacing: 0.04em; display: inline-flex; align-items: center; gap: var(--s-8); }
.strip-track span::after { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }
@keyframes strip { to { transform: translateX(-50%); } }

/* How it works: one spine, two lanes */
.how-head { display: grid; grid-template-columns: 1fr auto; gap: var(--s-5); align-items: end; margin-bottom: var(--s-8); }
.lanes { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border-top: 1px solid var(--line); }
.lane { padding-top: var(--s-6); }
.lane + .lane { border-left: 1px solid var(--line); padding-left: clamp(1.5rem, 4vw, 4rem); }
.lane:first-child { padding-right: clamp(1.5rem, 4vw, 4rem); }
.lane-title { display: flex; align-items: center; gap: var(--s-3); margin-bottom: var(--s-6); }
.lane-title h3 { font-size: 1.1rem; font-weight: 600; letter-spacing: 0; }
.lane-title .chip { font-family: var(--font-mono); font-size: var(--t-7); background: var(--accent-soft); color: var(--accent-deep); padding: 3px 10px; border-radius: var(--r-pill); }
.steps { list-style: none; margin: 0; padding: 0; display: grid; gap: var(--s-6); counter-reset: step; }
.steps li { display: grid; grid-template-columns: 2.6rem 1fr; gap: var(--s-4); counter-increment: step; }
.steps li::before { content: counter(step, decimal-leading-zero); font-family: var(--font-mono); font-size: var(--t-6); color: var(--accent-deep); padding-top: 0.35rem; }
.steps h4 { font-family: var(--font-display); font-size: 1.35rem; font-weight: 600; letter-spacing: -0.02em; margin: 0 0 var(--s-2); line-height: 1.15; }
.steps p { color: var(--muted); max-width: 30em; }
@media (max-width: 760px) {
  .how-head { grid-template-columns: 1fr; }
  .lanes { grid-template-columns: 1fr; }
  .lane + .lane { border-left: 0; border-top: 1px solid var(--line); padding-left: 0; margin-top: var(--s-6); }
  .lane:first-child { padding-right: 0; }
}

/* Audience sections */
.route { font-family: var(--font-mono); font-size: var(--t-7); color: var(--accent-deep); display: inline-flex; align-items: center; gap: var(--s-2); margin-bottom: var(--s-4); }
.on-ink .route { color: var(--accent-on-ink); }
.route::before { content: ""; width: 22px; height: 2px; background: currentColor; }
.aud-grid { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr); gap: clamp(2.5rem, 6vw, 6rem); align-items: start; }
.aud-copy h2 { max-width: 12em; }
.aud-copy .lead { margin-top: var(--s-5); color: var(--ink); }
.on-ink .aud-copy .lead { color: #fff; opacity: 0.85; }
.benefits { list-style: none; margin: var(--s-7) 0 0; padding: 0; border-top: 1px solid var(--line); }
.on-ink .benefits { border-color: var(--line-ink); }
.benefits li { display: grid; grid-template-columns: 1.6rem 1fr; gap: var(--s-3); padding: var(--s-4) 0; border-bottom: 1px solid var(--line); }
.on-ink .benefits li { border-color: var(--line-ink); }
.benefits svg { width: 20px; height: 20px; color: var(--accent-deep); margin-top: 3px; }
.on-ink .benefits svg { color: var(--accent-on-ink); }
.benefits strong { display: block; font-weight: 600; margin-bottom: 2px; }
.benefits span { color: var(--muted); font-size: var(--t-6); }
.on-ink .benefits span { color: var(--muted-ink); }
@media (max-width: 900px) { .aud-grid { grid-template-columns: 1fr; } .aud-copy h2 { max-width: none; } }

/* Forms */
.form-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-3); padding: clamp(1.25rem, 3vw, 2.25rem);
  box-shadow: var(--shadow-1); position: sticky; top: 92px;
}
.on-ink .form-card { background: var(--ink-2); border-color: var(--line-ink); color: #fff; }
.form-head { display: flex; align-items: baseline; justify-content: space-between; gap: var(--s-4); margin-bottom: var(--s-5); }
.form-head h3 { font-size: 1.25rem; letter-spacing: -0.01em; }
.progress { display: flex; align-items: center; gap: var(--s-2); font-family: var(--font-mono); font-size: var(--t-7); color: var(--muted); }
.on-ink .progress { color: var(--muted-ink); }
.progress i { display: block; width: 28px; height: 4px; border-radius: 2px; background: var(--line); }
.on-ink .progress i { background: var(--line-ink); }
.progress i.is-done { background: var(--accent); }
.fields { display: grid; gap: var(--s-4); }
.fields.two { grid-template-columns: 1fr 1fr; }
.fields.two > .full { grid-column: 1 / -1; }
@media (max-width: 480px) { .fields.two { grid-template-columns: 1fr; } }
.field label { display: block; font-size: var(--t-6); font-weight: 600; margin-bottom: var(--s-1); }
.field .help { display: block; font-size: 0.8rem; color: var(--muted); margin-top: var(--s-1); }
.on-ink .field .help { color: var(--muted-ink); }
.field .err { display: none; font-size: 0.8rem; color: var(--err); margin-top: var(--s-1); }
.on-ink .field .err { color: #ff9b94; }
.field.is-invalid .err { display: block; }
.field.is-invalid input, .field.is-invalid select { border-color: var(--err); }
.input, select.input {
  width: 100%; min-height: 50px; padding: 0 var(--s-4);
  background: var(--paper-2); border: 1.5px solid transparent; border-radius: var(--r-2);
  transition: border-color var(--fast), background var(--fast);
}
.input:focus { outline: none; border-color: var(--accent); background-color: #fff; }
.on-ink .input { background-color: var(--ink-3); color: #fff; }
.on-ink .input:focus { background-color: var(--ink); border-color: var(--accent-on-ink); }
.on-ink .input::placeholder { color: var(--muted-ink); }
.input::placeholder { color: var(--muted); opacity: 0.8; }
select.input { appearance: none; -webkit-appearance: none; padding-right: 2.6rem; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke='%235e5880' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 1rem center; }
.on-ink select.input { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke='%23b4aed0' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 1rem center; }
.input.mono { font-family: var(--font-mono); font-size: 0.95rem; text-transform: uppercase; }
.form-actions { display: flex; gap: var(--s-3); margin-top: var(--s-5); align-items: center; }
.form-actions .btn-back { background: none; border: 0; color: var(--muted); font-weight: 500; cursor: pointer; padding: var(--s-2) var(--s-3); min-height: 44px; border-radius: var(--r-1); }
.on-ink .form-actions .btn-back { color: var(--muted-ink); }
.form-actions .btn-back:hover { color: inherit; }
.form-foot { margin-top: var(--s-4); font-size: 0.8rem; color: var(--muted); }
.on-ink .form-foot { color: var(--muted-ink); }
.step[hidden], .form-done[hidden], .progress[hidden] { display: none; }
.form-done { display: grid; gap: var(--s-3); padding: var(--s-4) 0; }
.form-done svg { width: 40px; height: 40px; color: var(--accent-deep); }
.on-ink .form-done svg { color: var(--accent-on-ink); }
.form-done h3 { font-size: 1.4rem; }
.form-done p { color: var(--muted); }
.on-ink .form-done p { color: var(--muted-ink); }
.hp { position: absolute; left: -9999px; }

/* Proof band between the two audience sections */
.proof { background: var(--paper-2); padding-block: clamp(3rem, 2rem + 3vw, 4.5rem); }
.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--s-5); }
.proof-item { border-left: 2px solid var(--accent); padding-left: var(--s-4); }
.proof-item .big { font-family: var(--font-display); font-size: clamp(1.8rem, 1.2rem + 2vw, 2.8rem); font-weight: 700; letter-spacing: -0.03em; line-height: 1; }
.proof-item .big small { font-family: var(--font-mono); font-size: var(--t-6); font-weight: 500; letter-spacing: 0; color: var(--muted); margin-left: var(--s-2); }
.proof-item p { color: var(--muted); font-size: var(--t-6); margin-top: var(--s-2); max-width: 22em; }
@media (max-width: 760px) { .proof-grid { grid-template-columns: 1fr; } }

/* FAQ */
.faq-grid { display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.4fr); gap: clamp(2rem, 5vw, 5rem); }
.faq-intro { position: sticky; top: 100px; align-self: start; }
.faq-intro .lead { margin-top: var(--s-4); }
.faq-group + .faq-group { margin-top: var(--s-7); }
.faq-group h3 { font-size: 1rem; font-family: var(--font-mono); font-weight: 500; color: var(--muted); letter-spacing: 0.02em; margin-bottom: var(--s-3); }
details { border-top: 1px solid var(--line); }
details:last-child { border-bottom: 1px solid var(--line); }
summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: var(--s-4); padding: var(--s-4) 0; font-family: var(--font-display); font-weight: 600; font-size: 1.15rem; letter-spacing: -0.01em; min-height: 52px; align-items: center; }
summary::-webkit-details-marker { display: none; }
summary svg { width: 20px; height: 20px; flex: none; color: var(--accent-deep); transition: transform var(--base) var(--ease); }
details[open] summary svg { transform: rotate(45deg); }
details .a { padding: 0 0 var(--s-5); color: var(--muted); max-width: 40em; }
details .a strong { color: var(--ink); }
@media (max-width: 860px) { .faq-grid { grid-template-columns: 1fr; } .faq-intro { position: static; } }

/* Final CTA */
.final { position: relative; overflow: hidden; }
.final-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--s-7); align-items: center; }
.final h2 { font-size: clamp(2.4rem, 1.5rem + 4vw, 4.6rem); letter-spacing: -0.03em; line-height: 1; }
.final .paths { max-width: none; margin-top: 0; }
.final .path { background: var(--ink-2); border-color: var(--line-ink); color: #fff; }
.final .path:hover { background: #fff; color: var(--ink); border-color: #fff; }
.final .path.is-accent { background: var(--accent); border-color: var(--accent); }
.final .path.is-accent:hover { background: #fff; color: var(--ink); border-color: #fff; }
.final-note { margin-top: var(--s-5); color: var(--muted-ink); display: flex; gap: var(--s-3); align-items: center; }
.final-note b { color: #fff; font-weight: 600; }
.final-note i { display: block; width: 10px; height: 10px; border-radius: 50%; background: var(--accent-on-ink); flex: none; animation: pulse 2.4s ease-in-out infinite; }
@keyframes pulse { 50% { opacity: 0.4; } }
@media (max-width: 860px) { .final-grid { grid-template-columns: 1fr; } }

/* Footer */
.footer { padding-block: var(--s-6); border-top: 1px solid var(--line-ink); }
.footer .wrap { display: flex; flex-wrap: wrap; gap: var(--s-4) var(--s-6); align-items: center; justify-content: space-between; font-size: var(--t-6); color: var(--muted-ink); }
.footer a { color: var(--muted-ink); text-decoration: none; }
.footer a:hover { color: #fff; }
.footer ul { display: flex; gap: var(--s-4); list-style: none; margin: 0; padding: 0; }
.footer .wordmark { color: #fff; font-size: 1.2rem; }
.footer .wordmark small { color: var(--muted-ink); }

/* Reveal on scroll */
.reveal { opacity: 0; transform: translateY(14px); transition: opacity 600ms var(--ease), transform 600ms var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
  .road-marker { display: none; }
}